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Imagine a world where every individual battling cancer feels truly understood, cared for, and supported in every possible way. This isn’t just a dream but a vision driving the theme for World Cancer Day 2025-2027, "United by Unique.

This campaign emphasizes the need to embrace the individuality of each patient, honouring their stories, experiences, and needs. It challenges us, as oncologists, to rethink cancer care through a lens of empathy, understanding, and personalized support.

On many occasions, I have had the opportunity to witness the profound impact of compassionate, people-centred care on the lives of patients and their families. Let me take you on a journey into what this approach truly means and why it is so critical.

People-centred cancer care is not merely about treating the tumour; it’s about treating the person. It requires looking beyond diagnostic reports and clinical protocols to understand the individual sitting across the consultation table. Each patient comes with unique fears, hopes, priorities, and circumstances that shape their journey through diagnosis, treatment, and recovery.

In practical terms, this approach means listening deeply to patients, respecting their values, and involving them in shared decision-making. It is about empowering them with knowledge, addressing their questions, and acknowledging their right to make informed choices about their care. When patients feel heard and valued, their trust in the treatment process grows, and so does their resilience.

The cancer journey inevitably brings waves of fear, uncertainty, anger, and grief—not just for patients but for their caregivers too.

This World Cancer Day is a time for As healthcare professionals to acknowledge this emotional dimension. Offering genuine emotional support is not an optional part of care; it is as essential as any medication or therapy. Encouraging words or an empathetic ear during a tough moment, can make an immense difference.

Research has consistently shown that emotional support improves treatment adherence, reduces anxiety, and even enhances survival outcomes. More importantly, it restores hope.

For families and caregivers, I encourage open communication. It’s okay to ask how your loved one is feeling and to share your own emotions too. Often, the simple act of expressing love and solidarity provides immeasurable comfort.

Creating a world where people-centred cancer care is the norm requires more than individual effort. It demands a united approach, where every stakeholder—doctors, nurses, policymakers, researchers, and community organizations—works together to address the diverse needs of cancer patients.

As we observe World Cancer Day under the banner of "United by Unique," let us reaffirm our commitment to making people-centred cancer care a reality:

• Healthcare Professionals: Strive to see the person behind the diagnosis.
• Policymakers: Invest in systems that prioritize patient dignity and holistic well-being.
• Caregivers and Communities: Offer compassion, strength, and support, not just to patients but to one another./li>

For patients and caregivers reading this, know that you are not alone. Your journey, though unique, is part of a shared human experience, and countless hands and hearts are ready to support you.

Dr. Ashwin Rajbhoj
MD DNB
Consultant Cancer Physician
MOC Cancer Care & Research Centre, Swargate.